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The Invasion of


Mightier Than The Sword

SLO_Portfolio View Detail

Branding & Media

The San Luis Obispo (SLO) Vintners Association tapped Mooncatcher to refresh its brand and rebuild its story. Along the way, we determined that the region’s unmatched coastal proximity was also its most unique and relevant selling point. Before, the word …

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Press Release

“With its new Pivo Hoppy Pils, Firestone Walker Brewing Company is aiming to kick the doors down and help liberate the pilsner style in America…”

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“In few places do the past and present converge as vividly as they do in Paso Robles. Now, with the 125th anniversary of the city’s founding in 1889, the City of Paso Robles is set to celebrate the ties that bind …

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Web Design

“The historic Santa Margarita Ranch was established as part of Father Junipero Serra’s famed Mission Trail in the late 1700s, and has since occupied a unique place in the history of the Golden State. Today, as in centuries past, Santa …

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Media Exposure

ESPN says “Golfdotz are the best stocking stuffers on the list.” Golfdotz enlisted us to conduct a specific campaign to generate exposure for their new suite of innovative golf ball tattoos. Our resulting press release and targeted media outreach netted considerable coverage …

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Press Kit

“Our estate Margarita Vineyard stands alone as the southernmost vineyard in the Paso Robles region, tucked beneath the peaks of the Santa Lucia Mountains just 14 miles from the Pacific Ocean…The resulting wines express an unmistakable sense of place, with …

MA_Portfolio View Detail


“We offer a uniquely thrilling perspective on a true California landmark—the historic Santa Margarita Ranch in the Paso Robles wine country. “Here, you will embark on five distinct ziplines spanning more than 4,500 combined feet, starting with an epic 1,200-foot …

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Corporate Magazine

“Napoleon, the Donner Party and Granite Construction’s Sacramento and Carson City branches all have something in common: They aimed to accomplish great feats before winter took hold. The similarities, however, end there. Thanks to stellar partnering efforts and a good …

BBQ_Portfolio View Detail


On behalf of the Santa Maria Valley Visitor & Convention Bureau, we conceived and continue to coordinate the Official Santa Maria Valley Barbecue Blog. The blog has been praised by Sunset Magazine as a “Best Web Find” along with other …

VinaRobles_Portfolio View Detail

Web / Branding

“We craft wines that represent a stylistic bridge between the Old and New worlds, capturing the finesse associated with European wines while celebrating the bold natural flavors of our estate vineyards in Paso Robles.” We developed foundational brand content for …

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Fact Sheet

“We put everything on the line to acquire Bassi Ranch Vineyard in early 2013. We had made wine from the property before. We knew what it was capable of, and our conviction led to action. From the vineyard’s crest, we can see …

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Acclaimed Book

The first time Bill made wine, he was buck naked. Clothing wasn’t optional at the communal grape stompings on Mountain Drive above Santa Barbara. It was forbidden…So there he found himself, in a five-foot diameter vat, literally hanging out with …

Tecolote_Portfolio View Detail

Site Content

Project: Web Site Content Client: Tecolote Research, Inc. / Aerospace Systems Contractor Sample Content: “Since our founding in 1973, we have built a record of success on the principles of technical excellence, independence and integrity.”

Only through properly aimed words can your message hit the mark.


And Content Is King

Our Calling

We are a specialized provider of content for brands and businesses.

We have produced superior content for wineries, travel attractions, restaurants, defense contractors, golf courses, event producers, breweries, construction companies, accounting firms and more.

We defy the inferior content that plagues too many web sites and marketing pieces.

We drive your message with words that inspire, persuade and engage.

This is our calling, and our calling card.


Sean C. Weir

Content Creator


Malei Jessee Weir

Writer & Media Relations

Our Services

What we really can provide

Follow Us


We're Happy to Chat


Don’t be shy. We’re always happy to chat about possibilities. Gratis.

cw(at)mooncatcher.com / (805) 239-0020

Minted in Sonoma and Santa Cruz. Based in Paso Robles. Serving Earth. MJ12 out.