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The Invasion of


Mightier Than The Sword

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Luxury Wine Content

Client: Patrimony Project: Brand & Web Site Copy Strategy: We were called to write cornerstone content for Patrimony, the premier luxury Cabernet Sauvignon from Paso Robles. Robert Parker’s Wine Advocate called the 2013 Patrimony the best 100-percent Cabernet ever from Paso Robles, declaring …

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Luxury Travel Content

Client: Pantiel Luxury Travel Project: Message Strategy & Web Site Content Strategy: We were called to imaginatively communicate Pantiel’s unsurpassed capabilities to a target clientele that demands nothing but the best. We led with “The Art of Unlimited Possibility” and built the message out accordingly. …

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Craft Magic

Client: Firestone Walker Brewing Company Project: Product Storytelling Strategy: We were called to develop storytelling content for Firestone Walker’s Luponic Distortion, one of the most meteoric craft beers of 2016. We wrote the story content that appears on the packaging, …

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Iconic Messaging

Client: Hearst Ranch Winery Project: Full-Page Advertisement Strategy: For Hearst Ranch Winery, we developed the “ICONIC” message to set a strong visual tone, differentiate the brand and reinforce the authentic message of the Hearst family legacy. Sample Content: ICONIC…For more …

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Acclaimed Book

“While working that now-distant harvest, I’d discovered that the true romance of winemaking was the process itself, the act of physically willing mere grapes to become something infinitely more beautiful, and more lasting. Left to their own devices, grapes will …

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Impact Branding

The San Luis Obispo (SLO) Vintners Association tapped Mooncatcher to refresh its brand and rebuild its story. Along the way, we determined that the region’s unmatched coastal proximity was also its most unique and relevant selling point. Before, the word …

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Legacy Branding

“In few places do the past and present converge as vividly as they do in Paso Robles. Now, with the 125th anniversary of the city’s founding in 1889, the City of Paso Robles is set to celebrate the ties that bind …

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Media Exposure

ESPN says “Golfdotz are the best stocking stuffers on the list.” Golfdotz enlisted us to conduct a specific campaign to generate exposure for their new suite of innovative golf ball tattoos. Our resulting press release and targeted media outreach netted considerable coverage …

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Press Kit

“Our estate Margarita Vineyard stands alone as the southernmost vineyard in the Paso Robles region, tucked beneath the peaks of the Santa Lucia Mountains just 14 miles from the Pacific Ocean…The resulting wines express an unmistakable sense of place, with …

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Adventure Stories

“We offer a uniquely thrilling perspective on a true California landmark—the historic Santa Margarita Ranch in the Paso Robles wine country. “Here, you will embark on five distinct ziplines spanning more than 4,500 combined feet, starting with an epic 1,200-foot …

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Corporate Feature

“Napoleon, the Donner Party and Granite Construction’s Sacramento and Carson City branches all have something in common: They aimed to accomplish great feats before winter took hold. The similarities, however, end there. Thanks to stellar partnering efforts and a good …

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On behalf of the Santa Maria Valley Visitor & Convention Bureau, we conceived and continue to coordinate the Official Santa Maria Valley Barbecue Blog. The blog has been praised by Sunset Magazine as a “Best Web Find” along with other …

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Web / Branding

“We craft wines that represent a stylistic bridge between the Old and New worlds, capturing the finesse associated with European wines while celebrating the bold natural flavors of our estate vineyards in Paso Robles.” We developed foundational brand content for …

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National Defense

Project: Web Site Content Client: Tecolote Research, Inc. / Aerospace Systems Contractor Sample Content: “Since our founding in 1973, we have built a record of success on the principles of technical excellence, independence and integrity.”

Honing your message is not a luxury. It is a necessity.



And Content Is King

Our Calling

We work exclusively with those who have something meaningful to say, and who care deeply about how to say it best.

We excel in a wide range of content styles from the high-end to the edgy, and we will put our words up against anyone’s. We are more than just writers–we are marketing strategists who build your message around a purpose and a plan.

Our areas of specialty include wine, travel and hospitality, but our content is proven across many industries.

We are ultimately driven to craft messages that inspire, persuade and engage.

This is our calling, and our calling card.

Sean C. Weir

Content Creator & Raconteur

Malei Jessee Weir

Writer & Media Relations

Our Services

What we really can provide

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We are always available to discuss possibilities. Gratis.

cw(at)mooncatcher.com / (805) 239-0020

Minted in Sonoma and Santa Cruz. Based in Paso Robles. Serving Earth. MJ12 out.