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Mightier Than The Sword
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We are proud to have written the voiceover script for a new video from the City of Paso Robles titled “Celebrate Local,” highlighting some of the hardworking small business owners and employees who make up this vibrant community. The video …
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We are proud to have written the voiceover script for this new showcase video from the Paso Robles Wine Country Alliance. It is a privilege to help tell the true story of our hometown wine region: “Because we are a …
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While Mooncatcher serves a variety of industries, the wine industry is one of our focal points. SeanWeir.com is a division of Mooncatcher, dedicated to winery message development, content creation and media relations. If you are a prospective wine industry client, …
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Client: Paso Robles Wine Country Alliance Project: Tourism Content Strategy: The Paso Robles Wine Country Alliance tapped Mooncatcher to write content for its annual Brochure & Map serving visitors from near and far. Along the way, we were tasked with …
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Client: Maglite Flashlights Project: Editorial Feature Story Strategy: Maglite is the premier name in American flashlights. We were enlisted by Maglite to tell their story in a way that would resonate with a new generation of consumers. In doing so, we …
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Client: Tooth & Nail Wine Company Project: Sales Deck Strategy: We were enlisted by Tooth & Nail to write copy for a sales deck introducing their new label art. This deck communicated the vision, origin and intent of the new …
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Client: Firestone Walker Brewing Company Project: Product Promotional Copy Strategy: We were enlisted by Firestone Walker Brewing Company to create promotional copy for their new Mind Haze Tropical Hazy Mixed Pack. We alighted on the catchphrase of “A Psychedelic Trifecta …
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Client: DAOU Family Estates Project: Video Scripting Strategy: DAOU Family Estates tapped Mooncatcher to develop a voiceover script for a dramatic video introducing Bodyguard, their new cult wine offering. Once they shared their vision, we went to work on creating …
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Client: Tooth & Nail Wine Company Project: Brand Development Strategy: Tooth & Nail tapped Mooncatcher to drive messaging for its new Destinata brand. Destinata specializes in low-intervention wines that are designed to be enjoyed in their youth. We built the …
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Client: Ancient Peaks Winery Project: Trade Newsletter Strategy: We write content for Ancient Peaks Winery’s trade newsletter, which is distributed to the winery’s trade partners around the nation. With its mix of wine highlights, hard news and lifestyle feature stories, …
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Client: Firestone Walker Brewing Company Project: Editorial Feature Story Strategy: We wrote a 550-word Earth Day editorial feature story promoting Firestone Walker Brewing Company’s sustainability initiatives in Craft Beer & Brewing Magazine. This story has already proven to be one …
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Client: Discover Santa Margarita Project: Web Site Content Strategy: Discover Santa Margarita is a tourism site aimed at attracting visitors to this unique small-town destination in the Paso Robles wine country. We were tapped with bringing the Santa Margarita visitor …
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Client: Firestone Walker Brewing Company Project: Media Campaign Strategy: As longtime media relations representatives for Firestone Walker Brewing Company, we mounted a regional campaign to gain visibility for the brewery’s new solar power array and “Brewing for Tomorrow” sustainability initiative. …
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Client: Arkitek Scientific Project: Blog Writing Strategy: Arkitek Scientific is a pioneer in the field of scientific arts by way of 3D animation, virtual reality and other emerging technologies. We worked with co-founder Beth Anderson to write multiple blog posts …
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Client: Glenn Burdette Project: Web Site Content Strategy: We had the privilege of writing content for Glenn Burdette’s new web site, as well as the preceding one. Glenn Burdette is the Central Coast’s premier accounting firm, combining unrivaled expertise with a …
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Client: Rabble Wine Company Project: Email Campaigns Strategy: We were enlisted to develop robust, multi-faceted copy for ongoing email campaigns by Rabble Wine Company, honing this innovative winery’s unique brand voice and connecting with a new generation of wine drinkers …
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Client: Firestone Walker Brewing Company Project: Web Site Strategy: As longtime media relations representatives and copywriters for Firestone Walker Brewing Company, we were enlisted to develop content for the brewery’s dynamic new web site, including all beer descriptions as well …
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Client: Ancient Peaks Winery Project: Web Site Strategy: We have had the privilege of working with Ancient Peaks Winery for many years in media relations and content creation. Ancient Peaks has a tremendous combination of story, family, authenticity and excellent …
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Client: Patrimony Project: Brand & Web Site Copy Strategy: We were called to write cornerstone content for Patrimony, the premier luxury Cabernet Sauvignon from Paso Robles. Robert Parker’s Wine Advocate called the 2013 Patrimony the best 100-percent Cabernet ever from Paso Robles, declaring …
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Client: Pantiel Luxury Travel Project: Message Strategy & Web Site Content Strategy: We were called to imaginatively communicate Pantiel’s unsurpassed capabilities to a target clientele that demands nothing but the best. We led with “The Art of Unlimited Possibility” and built the message out accordingly. …
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“While working that now-distant harvest, I’d discovered that the true romance of winemaking was the process itself, the act of physically willing mere grapes to become something infinitely more beautiful, and more lasting. Left to their own devices, grapes will …
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The San Luis Obispo (SLO) Vintners Association tapped Mooncatcher to refresh its brand and rebuild its story. Along the way, we determined that the region’s unmatched coastal proximity was also its most unique and relevant selling point. Before, the word …
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“In few places do the past and present converge as vividly as they do in Paso Robles. Now, with the 125th anniversary of the city’s founding in 1889, the City of Paso Robles is set to celebrate the ties that bind …
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“Our estate Margarita Vineyard stands alone as the southernmost vineyard in the Paso Robles region, tucked beneath the peaks of the Santa Lucia Mountains just 14 miles from the Pacific Ocean…The resulting wines express an unmistakable sense of place, with …
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“We offer a uniquely thrilling perspective on a true California landmark—the historic Santa Margarita Ranch in the Paso Robles wine country. “Here, you will embark on five distinct ziplines spanning more than 4,500 combined feet, starting with an epic 1,200-foot …
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“Napoleon, the Donner Party and Granite Construction’s Sacramento and Carson City branches all have something in common: They aimed to accomplish great feats before winter took hold. The similarities, however, end there. Thanks to stellar partnering efforts and a good …
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“We craft wines that represent a stylistic bridge between the Old and New worlds, capturing the finesse associated with European wines while celebrating the bold natural flavors of our estate vineyards in Paso Robles.” We developed foundational brand content for …
And Content Is King
We work exclusively with those who have something meaningful to say, and who care deeply about how to say it best.
We excel in a wide range of content styles and we will put our words up against anyone’s. We are more than just writers–we are marketing strategists who build your message around a purpose and a plan.
Our areas of specialty include wine, travel and hospitality, but our content is proven across many industries.
We are ultimately driven to craft messages that inspire, persuade and engage.
This is our calling, and our calling card.
Content Creator & Raconteur
Writer & Media Relations
What we really can provide
Your Story Starts Now
We are always available to discuss possibilities. Gratis.
cw(at)mooncatcher.com / (805) 239-0020
Minted in Sonoma and Santa Cruz. Based in Paso Robles. Serving Earth. MJ12 out.