June 22, 2014
City of Paso Robles
“In few places do the past and present converge as vividly as they do in Paso Robles. Now, with the 125th anniversary of the city’s founding in 1889, the City of Paso Robles is set to celebrate the ties that bind prior generations to today’s community, and to honor the legacies of those who forged the city’s reputation for fine wine, warm hospitality and enduring pioneer spirit.
The City of Paso Robles tapped us to write cornerstone copy to launch its 125th anniversary celebrations. Our aim was to honor the past while making it relevant to the modern Paso Robles experience. This copy anchors the anniversary’s web presence and sets the tone for the community message.